How to Market Your Book by Lynn Morrison
Based on a series of interviews with successful authors from both sides of the publishing divide and both sides of the pond, Lynn Morrison lays out in detail the marketing strategies that have worked for them, alongside an explanation of how book marketing works based on her own long-standing career as a senior marketing exec.
From developing social media tactics and arranging promotional events to handling press and trying to start viral campaigns, Lynn offers practical advice designed to help an author find a book marketing strategy that best works for them, based on their personal strengths and budget.
